Self-Publishing Update — 1st Quarter, 2012Posted: April 4, 2012
1st Quarter Promotional Activities
My promotional activities for Dancing in Heaven continue to be on a very low burner, and I’ve pretty much decided to keep it that way. I want to work on other projects. Some of the most experienced, best minds, and perhaps loudest speakers out in the world of self-publishing tell you that the best way to succeed is to publish more books. Bob Mayer and Joe Konrath are two writers and bloggers who I enjoy reading. I recently read (and would be happy to credit it to the proper source if I could retrace my steps, which unfortunately, I can’t), “Don’t spend any large amount of time or money on promotion until you have three books published.” I’ll take that as permission to back off and not worry about it. Before I had backed off but I worried about it.
Reviews and Interviews:
The following book reviews were posted by bloggers in February and March (for information about January see Self-Publishing Update—January sales and promotion that I posted before I decided to go quarterly this year):
Bookstores: As I mentioned in January, I was disappointed with the results of my attempts at getting two local bookstores to stock Dancing in Heaven. They said they couldn’t do it because the books arent’ returnable. I explained that the business I set up, Grote Ink, would deliver the books and accept unsold ones back. I was still turned down. Recently I found out that a woman I met at the very first memoir-writing group I joined, who also self-published her book, has been successful with Joseph Beth, making me feel I may have gotten unfair treatment there. I’m not sure whether to try again, or just give it up and rely on internet sales.
I don’t yet know how many of the 16 books I delivered to the College of Mount St. Joseph bookstore for Jeff Hillard’s Cincinnati Authors class have sold.
Marketing Materials: I do have a one-sheet that Anna designed for me. Feel free to download it, print it, send it to friends and relatives, staple it on telephone poles, make flying airplanes out of it and fly it away . . .I may print a few copies to have on hand if I want to send one somewhere. I want to request a review from the Midwest Book Review and will need one for that per their request.
Bonuses: I was notified by Google Alerts that someone has linked Dancing in Heaven on a post. This led me back to my Amazon page where I discovered that Dancing in Heaven is part of a bundling promotion Amazon is holding: Buy three books – get one free. I don’t understand nearly well enough about what these promotions mean to me in terms of royalties, but since I’m not hopeful or concerned about making money on this book, I think it is kind of cool to be included in any promotion.
Future Promotional Activities
The jury is still out on the KDP Select program that I mentioned in January. For now I’m doing nothing about it.
In April I have three speaking events scheduled.
April 5 – I will be speaking and answering questions at the College of Mount St. Joseph Cincinnati Authors again.
April 11 – I have been invited to speak to the Friends of the Library group at Kettering College in Dayton, Ohio.
April 18 – I look forward to doing a reading for a good friend’s book club and extended friends group in Cincinnati, Ohio.
I am grateful to my three friends: Jeffrey Hillard, Teresa Hutson Simmons, and Nancy Henry Chadwick for providing me these opportunities to talk about Annie’s story.
1st Quarter Sales
In January I thought my sales were low. In February they hit rock bottom. Last month they revived a little, but probably due to the speaking engagements I’ve scheduled. Even though my sales are meager, it continues to amaze me that people out there, who mostly I don’t know, are buying my book and reading Annie’s story.
|1st Quarter Total||74|
“There is only one success — to be able to spend your life in your own way.” Christopher Darlington Morley, 1890-1957, American novelist and essayist